![](https://cdn.myportfolio.com/ab290d9a-619b-4a02-ad4b-90f6acf53bd2/c4788a3f-7f58-4350-81cc-a527c98b0e47_rw_1920.jpg?h=af87e13e7670a26b47a9a518e06eddb1)
![](https://cdn.myportfolio.com/ab290d9a-619b-4a02-ad4b-90f6acf53bd2/938b1890-4ce8-472b-bb0f-6bb6d1daba8a_rw_1920.jpg?h=4984421bf24d3abaf6cc7918c34ba052)
For one of my main university projects I created a campaign aimed at spreading awareness and raising money for endangered 'ugly' animals. The cute, fluffy animals get enough attention, what about the ones that don't?
![](https://cdn.myportfolio.com/ab290d9a-619b-4a02-ad4b-90f6acf53bd2/39e5afc9-7018-493b-9c12-d70a96137791_rw_1920.jpg?h=15beb2729da97c0e44d5af8461bfead9)
![](https://cdn.myportfolio.com/ab290d9a-619b-4a02-ad4b-90f6acf53bd2/3bd9bd39-5daa-4d85-a40a-b44f968260fc_rw_3840.jpg?h=16298ddacc519df43e8427e13c28a46e)
This campaign is a fictional collaboration between Tinder and WWF, using the infamous swipe left and right mechanism
from Tinder and using humour to create animals with personality. This project was shortlisted for a 2023 Creative
Conscience award!
from Tinder and using humour to create animals with personality. This project was shortlisted for a 2023 Creative
Conscience award!
![](https://cdn.myportfolio.com/ab290d9a-619b-4a02-ad4b-90f6acf53bd2/0acb589d-4aff-44f4-966a-09d2b25bcfdb_rw_3840.jpg?h=b14f63fd2725f0dedb00b200f37b0bd7)
![](https://cdn.myportfolio.com/ab290d9a-619b-4a02-ad4b-90f6acf53bd2/48e130e7-f304-4bc4-9012-b16ffa977dbf_rw_1920.jpg?h=c3e9a602056c35ba85dbe15063d1fd41)