For one of my main university projects I created a campaign aimed at spreading awareness and raising money for endangered 'ugly' animals. The cute, fluffy animals get enough attention, what about the ones that don't? ​​​​​​​
This campaign is a fictional collaboration between Tinder and WWF, using the infamous swipe left and right mechanism
from Tinder and using humour to create animals with personality. This project was shortlisted for a 2023 Creative
Conscience award!
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